Nothing changes until the story changes.

I co-founded Storyline because I'm fascinated by how stories actually move. Not the performance. The conditions and the people underneath. Why some narratives take root. Why others don't. What it takes to shift stories already in motion.

We're a research and narrative science firm. Our clients include Google and YouTube and other organizations operating at the intersection of product, policy, and public perception. The work lives with the people at the center of that story: policymakers, regulators, industry leaders, creators, and senior executives. We convene them, listen closely, and map what's true right now, what's changing, and what has to shift for a different story to become possible.

Because story isn't abstract. It's what people believe. It's what they fear. It's what they'll accept. It's what they'll fight and fight for. When the story changes, choices change. Behavior changes. Outcomes follow.

I lead the business as co-founder and COO: client delivery, team development, operations. And right now, like everyone, I'm working in the turbulence AI is creating. The tools are changing fast. The discipline doesn't. Stay close to what's true. Bring the right people into the room. Ask better questions. The answers follow the conversation — they always have.